Marketing Fundamentals

Market Research: 5 Effective Steps for Smarter Strategies

Leave a Comment / Marketing Fundamentals / Karan Kumar

What is Market Research? Market research is the process of gathering and analysing information about your target market, customers, and competitors. It helps you understand customer preferences, buying habits, and market trends, enabling you to make informed decisions rather than relying on guesswork. It answers critical questions such as: By addressing these questions, marketing research […]

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Marketing Strategy Guide for Marketers and Businesses

Leave a Comment / Marketing Fundamentals / Karan Kumar

What is a Marketing Strategy? A marketing strategy is your step-by-step business blueprint for reaching new customers, engaging them, and building lasting relationships for growth and profit. It’s much more than advertising. It’s a plan built on clear goals, deep customer knowledge, and proven methods. At its core, your marketing strategy connects your business goals with the

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What is Marketing? The Essential 4 Ps to Elevate Your Brand

Leave a Comment / Marketing Fundamentals / Karan Kumar

Marketing Definition: What Does Marketing Really Mean? Let’s clear up a common myth: marketing isn’t just advertising — it’s so much bigger. At its heart, marketing is the ongoing process of understanding what people truly want, creating something valuable that meets those needs, and delivering it in a way that earns trust, builds loyalty, and

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