Karan Kumar

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Market Research: 5 Effective Steps for Smarter Strategies

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What is Market Research? Market research is the process of gathering and analysing information about your target market, customers, and competitors. It helps you understand customer preferences, buying habits, and market trends, enabling you to make informed decisions rather than relying on guesswork. It answers critical questions such as: By addressing these questions, marketing research […]

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Marketing Strategy Guide for Marketers and Businesses

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What is a Marketing Strategy? A marketing strategy is your step-by-step business blueprint for reaching new customers, engaging them, and building lasting relationships for growth and profit. It’s much more than advertising. It’s a plan built on clear goals, deep customer knowledge, and proven methods. At its core, your marketing strategy connects your business goals with the

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What Is Digital Marketing? 8 Types for the Best Results!

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What is Digital Marketing? In a world where almost everyone is online, digital marketing has become the backbone of modern business growth. But what is digital marketing exactly? Simply put, digital marketing is the use of online channels to promote products, services, or brands to a targeted audience. Think of it as a modern approach

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What is Marketing? The Essential 4 Ps to Elevate Your Brand

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Marketing Definition: What Does Marketing Really Mean? Let’s clear up a common myth: marketing isn’t just advertising — it’s so much bigger. At its heart, marketing is the ongoing process of understanding what people truly want, creating something valuable that meets those needs, and delivering it in a way that earns trust, builds loyalty, and

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